Pre – IPL 6 Social Media Buzz

It’s just been 2 weeks since IPL began and the excitement has already gone beyond expectation. Thanks to “Social Media” which has been consistently connecting and attracting fans and followers to their favorite teams. Apart from the real matches on the field, most of the IPL teams have continuously been leveraging the power of Social Media through various contests, quizzes, super fans, fantasy league, etc. Although there are various cricket leagues which happen all over the world, one of them being the world cup, however it is the IPL that manages to top the list and influence millions of people across the world to speak about #IPL and their favorite teams.

Considering the craze that IPL gathered on the web and social channels, Webenza couldn’t help but initiate a research to assess the media buzz for each of the teams as well as the level of engagement of their own social media channels. This research has been divided into three phases and would be published in a series of three reports: Pre-IPL (considering the coverage during March’13), During-IPL (coverage would be considered for April and May) and Post-IPL (coverage would be considered for June). The intention behind these three reports is to check the consistency and effectiveness of each of the teams’ communication strategy.

Here is the first report of the series that showcases the stand of each of the teams in terms of media buzz as well as their own social media engagement level. Webenza used its own methodology to develop Social Media Quotient (SMQ) Score that clearly differentiates each team’s stand on the level of engagement.